Creating Desire
Most people need to be exposed to an idea multiple times before it get rooted as desire. Fulfilling an existing desire is a slam dunk if there are no barriers to action. If you can get in front of someone at exactly the moment they want your product, and they’re ready to buy, boom! you’ve […]
Sifting Your database For Gold
Your database is everything, That’s where the gold is. If you ever get around to selling your business, sure, there’s stuff like inventory and tools. But every name in your database is worth multiples of dollars, gold, a lifetime value if cared for. Bad ones, are worth negative dollars, a lot of rocks. So keep […]