What if your business had a tool for prediction?
What if your business had a tool to predict customer spending? You do, It’s RFM Modeling. And you already have all the information you need. An RFM model is a simple prediction tool for some advanced marketing stuff YOU can do yourself. Part of marketing is identifying your best customers’ lifetime value and acquiring more […]
These Things Came To Mind Today
These are some things that came to mind today. …In your small/startup business, you must choose what’s sustainable. • Of course you have big dreams and it can’t go wrong. But don’t spend even a penny if you don’t absolutely have to. You must experiment and be prepared for loss before getting spendy; even if it’s […]
8 tips to help you become more resilient
8 tips to help you become more resilient
Christmas IN July
OK it’s May, but it’s summertime, and hot. And it’s never too early to start thinking about holidays sales, and your customers’ interaction with your company. You’ll be ordering supplies in just a couple months to arrive in time. Especially if your e-commerce business has a summer lull, NOW is a good time to buff […]
Small Business
This is true for small business too; not just at holidays or when the economy blows up, but always. You’re investing in and rewarding all the invisible hours of trying to do something driven in part by passion.
Sustainablity
The least expensive way to go in marketing are consistent, timed, relevant messages in each channel you have available. Craft each one to the target audience, and grow organically. That takes time, but it more solid and less expensive. The key is in deciding what’s sustainable and stick with that. Hand in hand is knowing […]
Fancy Food Show San Francisco
We’re at the Fancy Food Show in SF for a couple days. and met a worthy organization that redistributes perishable food from big events, dining halls, etc. https://www.foodrecoverynetwork.org If your company works with food that could be wasted, these people completely have it together. (Also on FB of course, https://www.facebook.com/FoodRecoveryNetwork/) They have transpo, cold storage. […]
Here’s a Client: Digital Media Pulse
Here’s a client: www.facebook.com/DigitalMediaPulse/ Digital Media Pulse is a Facebook business page from scratch. DMP are a digital solutions sales and install for residence & business suppling high speed internet for smart services, video & TV, whether urban or rural. The unique thing about this page is the seamless looping banner made up of stock […]
Creating Desire
Most people need to be exposed to an idea multiple times before it get rooted as desire. Fulfilling an existing desire is a slam dunk if there are no barriers to action. If you can get in front of someone at exactly the moment they want your product, and they’re ready to buy, boom! you’ve […]